One of the Rogues all-time favorite, most popular, most controversial blogs went live a year ago – Robin Burcell‘s take on today’s TV commercials. It made us nod our heads, or disagree, but always laugh. The blog seems particularly relevant now that so many of us are focusing on news and searching for good entertainment. My choice of dreadful, most annoying commercials? Liberty Mutual’s! Read on to enjoy Robin’s original post…. – Gayle Lynds
|Geico Spy Commercial
You’re probably wondering what commercials have to do with thriller novels. In our case, it has to do with branding. We, the Rogue Writers, are testing out our emerging brand, hoping you’ll be eager to see what we come out with next. Some of our readers might notice a few tiny differences in our blog header, one being the tagline beneath our name: “Kick-ass thriller writers. With Lives.” We dropped the international, because some of us are writing books that take place squarely in the U.S. We’re trying to let people know that the Rogue Women write kick-ass books, but that’s not all we do (hence, the “With Lives.”) Obviously, the goal is that if you see Rogue Women, you’ll identify us with good books. It’ll take some time to see if this branding thing works.
Keeping that in mind, here’s my list for the first quarter of 2019. These are, without a doubt, commercials that I’d like to never see on my TV screen again:
5. Burger King (with the plastic head). Okay, I haven’t technically seen one of these in 2019, but they’re so bad it still lingers in my memory banks—especially the one where the king is stalking someone sleeping in their bedroom. I get that Jack-in-the-Box has hit a home run with the plastic-head-thing, but the difference is that Jack is funny. The king is creepy. It makes me not want to eat at BK. Ever.
4. Liberty Mutual. I suppose on the one hand, that because I remember their name, they’ve succeeded. But not in the way they’d hoped. Their jingle (Liberty, Liberty, Liberty…) reminds me that I need to record any show they’re on, so I can fast forward after making a mental note to never buy their product. Face it Liberty, these are not funny. Not even a little bit.
3. Chevy. (At least I think it’s Chevy. As far as branding, it’s that unmemorable.) This truck company tries to amaze you (and fails) by showing these “real people, not actors” who are taken into a big warehouse or a desert, or wherever, and get to see a pickup put through the ringer in a way they couldn’t possibly have imagined. Then the twist ending (on some), where they’ve dragged their relative in to witness their amazement. It does nothing to enhance the brand, and only proves that people will do anything to get on TV. (That being said, the
And my top choice for worst commercial:
|Charmin as far as the eye can see.
1. Charmin toilet paper. The current ad campaign with the bears is so bad, I had to look up the brand, because I refuse to waste space in my memory banks. Unfortunately, the tagline is firmly burned into my brain: “We all go. Why not enjoy the go?” (Said no one ever.) To the ad agency who came up with this inane branding concept, I get that you need a way to make it memorable—and you have, just not in a good way. For the sensitive readers, just skip down to the end, and let me know your fave or most hated commercial. For those of you who agree that swearing is okay (per Rogue Gayle Lynds’ (2/20) post), I have to say: WTF? There are so many ways to interpret this tagline, and all of them bad. Think triple X rating. Honestly, stick with the bears if you must. We all know what they do in the woods. That was clever. But reality is that the majority of us (and the bears) aren’t “enjoy(ing) the go,” and those who do, I don’t want to know about it. Please, please, please retire this stupid campaign!
So, Rogue Readers, who wins your vote for worst commercial ever? And would you buy one of their products? Or steer clear? I’d love to know!